THE LOUVIC BRAND

Written by  on August 6, 2013 

VINTAGE LOUVIC WATCHES
IN REPLY TO

 

TJHE QUESTION WAS:
“any info on a louvic watch item # 5073902475? I have one like it in good working shape, just curious. Thanks for any help “

THE ANSWER WAS:

LOUVIC was a pretty low-end brand and made costume-jewelry-grade replicas of the expensive LeCoultre & Longines Mystery Dial watches that were popular in the 1950s. Most major Swiss & American manufacturers ended up making a Mystery Dial model during this period, but the louvic were inexpensive copies, with plated base metal cases, rhinestone simulated “diamonds” and low-grade movements. The triangle Mystery Dial Louvic, however, was pretty unique. While the case materials and moment quality were still inferior, the case shape was a Louvic original and is valued for its uniqueness. A Louvic triangle in good shape might fetch $100-150 at auction… possibly a little more to the right collector.

GREGORYS WATCHES
ebay.com

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I AM AMAZED AT THE REPLY BY GREGORYS WATCHES AS TO THE QUESTION CONCERNING THE VALUE AND QUALITY OF LOUVIC WATCHES.

80% OF ALL TOP BRANDS THAT MADE THE MYSTERY DIAL WATCH USED
CHROME PLATED CASES AND MON-DIAMOND DIALS

FIRST, WHETHER OR NOT LOUVIC MANUFACTURED “COSTUME JEWELRY” HAS ABSOLUTELY NOTHING WHAT SO EVER TO DO WITH THEIR WATCH BRAND.

LOUVIC USED QUAILITY UNITAS AND OTHER ETA 17 JEWELED MOVEMENTS

I SEE THAT GREGORY’S WATCHES ATTEMPTS TO PORTRAY THE LOUVIC AGAINST THE   “LeCoultre & Longines” BRANDS?

THE CASE ON THE HILTON PYRAMID WAS NOT INFERIOR OR CHEEAP. THEY WERE RARE ALUMINUM W/100 YEAR ANODIZED SILVER OR GOLD FINISH AND SOLID HAND FINISHED STEEL WATCH MOVEMENT CASE/BACK

FACT IS, THESE TWO BRANDS WERE LUXURY BRANDS THAT USED DIAMONDS AND PRECIOUS METALS IN THEIR WATCHES. YET THEIR MOVEMENTS, SAY, FOR THE POPULAR JUMP HOUR OR THE POPULAR MYSTERY DIAL WERE OF HIGHER GRADE THAN LOUVIC, YET THE LOUVIC UTILIZED A SUBSTANTIAL SWISS EBAUCH AND NOT SOME PIN LEVER MOVEMENT.

LONGINES MADE NON DIAMOND MYSTERY DIAL WATCHES
LONGINES-WITTNAUER MADE NON DIAMOND MYSTERY DIAL CHROME PLATED WATCHES

IN THE CASE OF GREGORYS WATCHES REPLY, THEY SEEM TO THINK AND BELIEVE IF IT IS NOT A STAMPED LUXURY BRAND THEN IT IS CHEAP. THEY EQUATE THE LOUVIC WITH TIMEX. NOT ONLY THAT, TO STATE A LOUVIC VALUE AS 100-150, THEY SEEM TO BE A GROUP THAT PLACES ALL BRANDS OUTSIDE OF THOSE THEY DEEM TO HAVE VALUE, SUCH AS ROLEX AND, AS WORTHLESS.

LET ME PROVE SOME FACTS WHY MANY LOUVIC WATCHES BRING IN 300 TO 350 AVERAGE AND APPRAISE AT KEYSTONE FOR 500 TO 600 INSURANCE VALUE FOR RESTORTED MODELS

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THE ALLEGED CHEAP COSTUME JEWELRY MAKERS
HILTON DIAL-O-RAMA PYRAMID

NOTE A KEYSTONE APPRAISAL AVERAGE
THE STANDARD JEWELRY APPRAISAL
FOR ALL THREE MODELS RESTORED
589.00 669.00
DEPENDS ON STYLE
JUMP  MYSTERY REGULAR

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DIAL O RAMA

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STANDARD BLACK SILVER FINISH ORIGINAL DIAL

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THE FIRST LOUVIC YOU WANT TO OWN IS THE LOUVIC HILTON. PYRAMID THAT WAS ORIGINALLY MADE TO SELL IN GIFT SHOPS IN THE HILTON CHAIN–WHEN THE HILTON WAS TRULY TOP END. THEY WERE DESIGNED BY LOUVIC 100%.. I HAVE YET TO SEE A LeCoultre OR LONGINES OR BULOVA OR ANOTHER PYRAMID

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THE DIAL-O-RAMA JUMP HOUR
THE REGULAR DIAL WITH HANDS

CASE: THE CASE TOPS ARE ALUMINUM. –DID YOU READ THAT? ALUMINUM. IN TWO FLAVORS WHITE OR GOLD ANODIZED FINISH. THE COLOR STAYED ON THE CASES BETTER THAN ALL THE TOP END LIKE MOVADO AND LONGINES GOLD PLATED CASES!.

The first louvic you want to own is the louvic Hilton.

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THIS “GOLD” NEAR PERMANENT FINISH ON ALUMINUM
IS ABSOLUTELY DURABLE AND THE ALUMINUM WITH
HEAVY STEEL CASE/BACK UNIT WORK AND FEEL PERFECT

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THEN A LOUVIC ALL STEEL BACK PRE-DRILLED TO LOCK THE FORWARD STRAP DOWN. THIS CONFIGURATION HELD THE TRIANGLE PEAK IN LINE WITH WRIST.

 

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NOTE QUALITY OF CASE THERE IS NO COSTUME IN LOUVIC
THE SCREW TOP KEEPS POINT FROM POPPING UP
WHERE IS 100 TO 150 CHEAP???
GOT ONE LIKE THIS? I WILL BUY IT! ALL DAY
NOTE SCREW SYSTEM AND SPRING BAR

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DESIGNED WITH WIDE BUCKLE SIDE
AND 2MM THINNER STRAP TONGUE SIDE BACK

 

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THEN CAME THE MOVEMENT. AGAIN, GREGORY WATCHES SEEMS TO BE LOCKED IN LUXURY WATCHES. –BUT IF YOU WANT A LUXURY LOOKING WITH TOP QUALITY MOVEMENT AND MATERIALS, THE LOUVIC HILTON PYRAMID OR JUMP HOUR OR MYSTERY DIAL IS THE ONE. 17 JEWEL WELL FINISHED SWISS MADE NOT TO BE CONFUSED WITH CHEAP FOUND IN CHEAP WATCHES. THANK YOU

ROCK

 

THE ALLEGED CHEAP COSTUME JEWELRY MAKERS
LOUVIC JUMP HOUR

THIS LOUVIC IS MADE JUST AS WELL AS ANY “LUXURY” OR “WELL KNOWN” BRAND. IN FACT IT HAD A LOUVIC SIGNED   SWISS UNITAS 17 JEWEL W/SHOCK MOVEMENT. VERY WELL DESIGNED WITH HI-GRADE PARTS, AND THIS SAME MOVEMENT WAS FOUND IN MANY OTHER TOP BRANDS!

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THIS DIAL IS MADE AS WELL OR BETTER THAN ANY OTHER JUMP HOUR DIAL BY ANY OTHER WATCH BRAND

FROM THE 1920′ TO THE 1980′ , WHEN A WATCH WITH NEW FEATURES, CASE DESIGNS, OPERATING SYSTEM, FIRST HIT THE MARKET AND BECAME A GREAT SELLER, JUST ABOUT EVERY BRAND AND COMPANY WOULD FOLLOW SUIT. FROM THE SELF WINDING 23 JEWELL BULOVA –WHICH WAS COPIED BY 19 BRANDS– TO THE MYSTERY DIAL — COPIED BY 18 BRANDS– , WATCH CO,COMPANIES WOULD  IMITATE THE ORIGINAL BRAND.

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DIAL TIME RINGS/DISCS
HIGH QUALITY
EVEN ON BEAT UP LOUVIC’S THESE HAVE SURVIVED  LIKE  NEW

 

THUS  LOUVIC, LIKE LONGINES, LeCoultre, BULOVA AND EVERY OTHER BRAND, WOULD AND COULD COPY THE STYLE OF OTHER HOT WATCHES.

LOUVIC DID NOT “COPY-IN-CHEAP” AS GREGORYS WATCHES WOULD LEAD YOU TO BELIEVE. LOUVIC ENGINEER THEIR OWN  UNUSUAL AND WONDERFUL WRIST WATCHES IN THE 1950’S AND 1960’S UTILIZING SWISS EBAUCHES OF THE DAY.

 

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HERE IS A BENRUS BEING RESTORED
IS THIS BETTER THAN LOUVIC? NO!

FACT IS, THEIR CASES, MOVEMENTS, STRAPS AND BOXES WERE OF THE HIGHEST QUALITY AND DESIGN FOR THE EVERY DAY MARKET– AND DO NOT CONFUSE THAT WITH CHEAP…

FROM THE MYSTERY DIAL WITH OR WITHOUT GEMS, TO THE HILTON STYLE TRIANGULAR WATCH [ORIGINALLY MADE AND SOLD BY LOUVIC IN THE HILTON HOTEL CHAIN ] TO THE JUMP HOUR, THEY WERE AND ARE SOLID TIME PIECES THAT, WHEN RESTORED, CAN RETAIL 350 TO 550..

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CASE IS EXCEPTIONAL
SCREW BACK CASE IS SIGNED
SWISS MADE
DIRECTIME
LOUVIC
PAT [SWISS CROSS] 327016
0035

SHOCK RESISTANT
ANTIMAGNETIC
STAINLESS STEEL BACK
WATERPROOF
SHOCK RESISTANT

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UT 560
Data
10 1/2 L
17 jewels
Direct Seconds
f = 21600 A/h
Power Reserve 40h

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80% OF ALL TOP BRANDS THAT MADE THE MYSTERY DOIAL WATCH WERE
MADE WITH CHROME PLATE CASES AND MON-DIAMOND DIALS

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THE LOUVIC MYSTERY DIAL WATCH WAS NOT A CHEAP COSTUME JEWELRY PIECE. WHILE IT WAS NOT,. IN THIS MODEL, A GOLD OR GOLD FILLED CASE, AND DID NOT HAVE THE “DIAMONDS” FOUND IN THE Le Coultre MODEL,. LIKE 12 OTHER TOP END BRANDS– INCLUDING SOME LONGINES MYSTERY DIAL WATCHES– THEY HAD CRYSTAL OR IMITATION “DIAMONDS” THAT 50 YEARS LATER, STILL LOOK LIKE DIAMONDS..

 

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THE CASE FOR THESE LOUVIC WERE CHROME PLATED OT STEEL, DEPENDING ON YEAR. BUT CHROME PLATING WAS UTILIZED IN 85% OF ALL WATCHES . LIKE MOST TOP LINE BULOVA, ELGIN. WALTHAM, WITTNAUER, LONGINES AND MANY OTHERS

 

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NOW, GREGORYS WATCHES WOULD HAVE YOU BELIEVE LOUVIC IS COSTUME AND CHEAP AND P[POORLY MADE. SO FAR WE HAD UNITUS MOV ERMENT AND NOW A MODIFIED SWISS ETA CALIBER 1013 ca 1953-1955 Features
manual wind 17 jewels f = 18000 A/h power reserve 43h

 

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